Tuesday, May 22, 2001

Don't read it

Warning : Don't scroll down.






Warning : Don't read it.







...and stop smiling.









Tell them that sun is a star, or that there is a magnet at the center of the earth and they will believe you (I don't claim the responsibility of some crackpot who actually tries to dig earth to find it out for he would be at the end of the spectrum, but by and large this is true), but ask them not to touch the railing, the paint on it is wet and they will have to touch it to be sure; ask them not to open the mail, and they will do exactly that.Now it isn't your fault, such is human nature...we enjoy doing the forbidden...it's been the like that since ages. Eve was beguiled by the serpent into eating the forbidden fruit of the tree of knowledge; she then tempted Adam to eat it.
Cut. Now remember Digen Verma....without even roping a star they managed to create public hysteria around something as insignificant as Frooti which doesn't even interest kids now a days.

There is no better way of creating interest in a thing than by saying it's a secret...just like there is no better way of making sure that your mail is read than by asking not to read it. So the moral of the story cum experiment is that 'forbidding' and 'keeping secret' are two tools we have to play with peoples' emotions and make them do what we want them to do. Agree? Am I sounding like a manager...someone in advertising agency? ;)Sorry for wasting your time; now this is what happens when you don't have anything better to do.